I’m not the creative type is a zine made by IDEO. 

Play = Work is a serious zine about being less serious. Download your copy to read words of wisdom from Dr. Seuss, meet two Russian brothers building modular spaces with robots in South Williamsburg, and dig into the Japanese art of Chindōgu (珍道具), or "weird inventions."

500 copies distributed in New York, digital versions available here.

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You can prototype anything is the first edition of our zine. Inside, you'll meet two friends who tested a restaurant concept in their bedroom and see how it took over 100 models of a mouse to uncover a key design insight. We'll even share how we protoyped this zine.

500 copies distributed in New York, digital versions available here.

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Everyone is born with an innate creative ability.

We hear people say, "I'm just not the creative type," all the time. Our zine hopes to challenge that statement. Everyone is born with an innate creative ability, it’s just a matter of shedding fear of judgment through inspiration, process and craft. 

Zines offer a space for fearless self-expression. They are platforms for edge interests and exploration. To make one, you need no special equipment, knowledge or skillset. Zines are the purest space for creative confidence.

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